Search term stats reveal McDonald’s reigns supreme


The food industry would appear to be in rude health if the nation’s sat-navs are anything to go by.

Search statistics released by the developers of iPhone sat nav app GPS Navigation 2 show that in the last three months ‘McDonald’s’ was the second most commonly searched-for destination after ‘petrol station’.

KFC was the second most searched for fast food brand, followed by Burger King, Nando’s and then Pizza Hut — all of which received more searches than the most popular coffee chain, Starbucks, which was closely followed by Costa.

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“The results suggest that aside from fuel, food is the most important thing on our mind whilst on the road, with three out of the top four searches being food related,” said Marcus Thielking, co-founder of the app’s developer Skobbler.

Tesco was the most searched for supermarket followed by Asda. Sainsbury’s and Morrisons received fewer searches, leaving Aldi and Waitrose with the least searches.

More peculiar popular search terms revealed by Skobbler included ‘the sea’, ‘bus stop’, ‘tattoo’, ‘kebab’ and ‘sex shop’.

Tags : cateringcatering equipmentfast foodfast food chainkitchensMcDonald's
Andrew Seymour

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