Although companies exporting foodservice products to the US market have always needed food safety equipment certification, it still remains a relatively new area in Europe.
But inspection and testing specialist NSF is hoping to change that by stepping up its offering to UK suppliers.
It believes that market globalisation and increased competition should serve as an incentive for manufacturers to examine the value of such certification in order to demonstrate product quality and differentiation.
“A small number of UK equipment manufacturers — about 30 — already have NSF sanitation certification for the products that they are exporting to the USA and we expect this number to increase as awareness of the role of certified standards grows and purchasing departments start to specify the NSF standard as they do in the US,” says Duncan Goodwin, NSF’s director of technical services.
Goodwin believes that many manufacturers currently only know about ‘sanitation’ design for products if they are exporting to the US market or to some of the global foodservice brands, but have not necessarily thought about how it could aid their UK customers and give them a competitive advantage.
“We are now bringing experience of developing design criteria to the UK market for the first time and will be launching our services through the coming months,” he says.
“We have tailored our equipment services for manufacturers with a UK-focused offer, which has wider benefits for their European export, as it is based on European, rather than American, requirements.”