Sammic hires new regional sales head

Sammic has completed its search for a new regional sale manager for the south of England by appointing Claire Mansfield to the post.

Mansfield will begin her new role on April 15 after serving her notice period with Frima, where she currently works as a regional sales manager.

Leicester-based firm Sammic has been searching for somebody capable of taking its range of equipment to customers in the south of the country, and managing director, Ian Houldsworth, believes the company has found someone with the qualities to drive the business forward.

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“As our regional sales manager covering the Midlands South, Claire will be responsible for the continuing support of our distributor network representing the main equipment families produced for the warewashing, food preparation/preservation and snack and beverage markets,” he said.

“She will also open new avenues in the multi-user, national accounts and public sector areas, expanding the awareness of the Sammic brands.”

Houldsworth added that Mansfield would bring a “dynamic and energetic” approach to the dealer market, and said her background as a chef and sales presenter would be an asset to the company.

Mansfield joined Frima from its parent company Rational. Her decision to move to Sammic comes as Frima embarks on a period of restructuring.

The company recently made the UK MD’s role redundant and revealed earlier this month that it is looking to shift all its business through the distribution channel.

Sammic’s parent company has its head office and manufacturing base in Spain from where it exports to more than 60 countries.

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