Catering equipment and refrigeration distributor Safeguard Group has been appointed as the primary supplier of the Olis brand for the North West of England and Ireland.
The Oldham-based company will champion the Ali Group-owned brand’s cause in the market after signing an agreement with Universal FSE, the sole importer of Olis cooking suites in the UK.
At the end of last year, Universal FSE’s managing director Roger Flanagan revealed that he was aiming to create an exclusive distribution network of Olis agents, comprising no more than a dozen distributors with exclusive regions.
By dividing the market up regionally, Universal believes it can help Olis distributors such as Safeguard to retain margin and avoid competition from other companies with the same product nearby.
Safeguard will now operate an Olis showroom at its headquarters and last week it held a networking event attended by more than 50 people to celebrate the partnership.
Kristina Atkins, business and development manager at Safeguard Group, said that local councillors, business owners, entrepreneurs and members of the Healthy Action Team from Christchurch C of E Primary School all took part in the food and networking event.
“Olis is a leading manufacturer of top quality catering equipment and when we visited them in Italy we knew that any event we staged here in Oldham would have to be very special,” she said. “As we don’t have the views of Milan we decided to go for a real mix of people and top chefs to make the food! We also wanted guests to see a preview of our education and community work and we are really pleased that so many people turned out and showed interest in what we are doing."
Olis has been producing heavy duty professional cooking equipment since 1972. Universal began importing the brand to the UK two years ago. It also distributes sister Ali Group brand Baron in the UK.