Following its acquisition in June by ceramic Kevin Oakes, fine bone china manufacturer, Royal Crown Derby has appointed Nikki Green to the position of head of global hospitality.
Green, who joins the firm after having also worked at Steelite International, boasts 17 years’ experience in design and hospitality, most recently working as Steelite’s design sales manager for the Middle East, Africa and Asia Pacific (MEAAP), travelling globally for 10 years to grow the tableware manufacturer’s market share in the region.
Her background combines a foundation in product and pattern design with commercial sales knowledge.
She will be responsible for growing Royal Crown Derby’s presence in the global hospitality sector, raising brand awareness and driving design-led sales by engaging existing and new clients and developing the brand’s hospitality offering, including its upcoming collections Rumours and Exposé.
Specialising in both designing for both shape and pattern for tableware, Green has already delivered design briefs for some of the most prestigious restaurants and hotels in the world, including Wynn Encore, The Drake and Emirates Palace.
She said: “I have always been extremely passionate about combining my ability to creatively design and work commercially to deliver beautiful, innovative and functional tableware to meet the exacting briefs of global clients.
“To have the opportunity to bring these skills to Royal Crown Derby, one of the UK’s most iconic brands, is the pinnacle of my career to date.
“Its heritage, history and the craftsmanship of its skilled artisans represent an incredible opportunity and I will use my unique experience to grow luxury appeal and sales in the hospitality sector through offering innovative design and an efficient route to market.
“I passionately believe that Royal Crown Derby’s bespoke service for the hospitality industry can be a global success and I am extremely proud to be joining the team at such an exciting time of brand re-invigoration, development and investment.
“I look forward to supporting Royal Crown Derby’s chairman, Kevin Oakes, in achieving his long-term vision for the brand and being a pivotal part of its bright and prosperous future.”
Oakes added: “I believe that Nikki’s foundation in design, working in tandem with her unrivalled commercial experience and knowledge of the global hospitality sector, is a perfect combination that will enhance our offer and accelerate Royal Crown Derby’s growth in the sector.
“Working alongside Nikki at Steelite, I witnessed first-hand her tenacity and passion for the industry, which led to significant growth of the Steelite brand in the Asia Pacific region and increased revenue.
“Nikki epitomises what I refer to as the ‘Bulldog Spirit’ – strength, spirit and determination – and I am confident that she will bring the same level of enthusiasm and drive to the Royal Crown Derby brand, helping our skilled team to drive the business forward.
“It’s a pleasure to be working with her once again.”