Creative Retail Display has signed a deal with Culimat to stock, promote and supply Rosseto serving solutions to the UK and Irish foodservice markets.
The two partners are also eyeing a supply into the wider European market as an area of opportunity in 2022.
Rosseto manufactures buffet display products which range from bakery display cases, beverage dispensers, to buffet induction and display risers from multiple materials, while Creative is a manufacturer within the tabletop solutions marketplace.
Belgium-based supplier Culimat believes that having a strategic partner like Essex-headquartered Creative will allow the Rosseto brand to reach a new customer base and will give a targeted and focused approach to the product range that complements the current Creative offer.
Richard Goodchild, Creative’s MD, said: “This partnership forms the first stage in a very busy summer for Creative with exciting developments within both product development and market-changing innovation. Our aspiration is to continue to be the ‘go to’ supplier partner for distributors and end users looking for the latest in product and concept innovation.
“Rosseto compliments our current offer perfectly, with a vibrant and extensive range which dovetails with our existing offer whilst giving us the opportunity to offer a full solution to concept requirements. Culimat has been instrumental in putting us together with Rosseto and we are looking forward to representing the brand with a proactive and dynamic approach.”
Culimat’s sales manager for Europe, Brian Lavelle, added: “During the pandemic we discussed this opportunity and knew that when the time was right, we would make it happen. The innovation from Creative partnered with a core range from Culimat will allow us to create complete display solutions and concepts that we know the market is crying out for.
“Both brands are complementary to one another, and we see the Rosseto Meet at Brunch – Farm to Table and Grab and Go ranges playing a huge part in this partnership. I’m delighted to have Creative on board and look forward to what lies ahead for both businesses.”