Ripples, the beverage-top media platform, won an innovation award at this year’s Restaurant & Bar Tech Live event, held in London, in November.
The Restaurant & Bar Tech Live Awards celebrate the “groundbreaking developments which are making waves at the very forefront of the restaurant and bar sectors”. Ripples was named winner in the Bar Innovation category, capping a year which saw the transformation of the Ripples platform into a new marketing medium for the beverage industry.
Yossi Meshulam, Ripples CEO and co-founder, commented: “We are very excited to have been chosen from hundreds of contenders to win the coveted Bar Innovation award.”
The Ripples platform centres on the Ripple Maker, a countertop machine that prints messages, images and logos on top of any foam-topped beverage, including coffee, beer, cocktails and milkshakes, using natural and vegan-friendly extracts.
Wi-fi enabled, each Ripple Maker hosts hundreds of messages and images, while also being able to upload images from consumers’ phones via wi-fi – including selfies.
Ripples recently introduced a new set of big-data analytics to the Ripples platform, creating a new category for food and beverage marketers, called beverage-top (bev-top) media. With this new analytics capability Ripples is now able to identify photos of printed drinks posted online and, using a proprietary algorithm, provide an advertising value equivalent – enabling businesses to prove the return on their investment in Ripples technology.
Additionally, by aggregating data from the thousands of Ripple Makers installed worldwide, Ripples can now provide operators with content-based recommendations that are said to increase sales at the point of consumption.
Ripples is also launching a further upgrade, which should enable its customers to tap into the opportunities offered by bev-top media.
Meshulam explained: “Our journey is continuing in very exciting directions, with custom drink frames that ensure all user-generated content with Ripples on social media delivers prominent visual exposure for brands.”
Drink frames enable venues to print their name, logo, hashtag or an illustration onto any foam-topped beverage alongside the customer’s choice of image. This helps exposure for the outlet every time an image of a printed drink is shared online.
Meshulam added: “Drink frames are a highly visible way for brands to translate their offline Ripples printed drink experience to online digital media. The ultimate result is also an increase in drink sales, as this type of engagement closes the loop from online to offline and back again.”