BGL Rieber is once again adding spice to the Christmas catering equipment market by launching its ‘12 Bears of Christmas’ campaign.
MD Gareth Newton said: “The weather is definitely turning Polar and we thought this was the bear minimum we could do to cheer up the market.
“Actually, if we were truly to bear our heart and soul and come up with the bear minimum of truth, we just want to promote our products, like the new Rieber Catering Circle, around which we are soon to gather here for our annual rendition of the office Christmas Carols.”
He added: “Then there is Varithek, Thermoport, Navioven, K-Pot – a Rieber product for every one of the 12 days of Christmas. And – the bonus for our friends out there – no awful rhymes this year!
“It’s a bear necessity to get a bit daft at Christmas-time. This has been a tough year for us all, so please join in the festive fun and let’s get ready, teddy and go for a fabulous Christmas.”
BGL Rieber’s ‘12 Bears of Christmas’ publicity campaign featuring a team of animated Rieber bears can now be found on the company’s YouTube channel.