Retigo will seek to make it easier for dealers to decide whether to try its combi ovens by loaning out its equipment for the first time in 2014 and backing it up with live cooking demonstrations.
From next year, the manufacturer plans to supply dealers with an oven for their showroom at no cost and send its chefs to demo the kit for their clients.
Dealers will get the chance to loan the oven for up to two months, with free delivery and installation included. After the two months is up, dealers can opt to keep the combi oven at a 60% discount.
Tomas Vanek, sales manager at Retigo UK, said that after recently celebrating its 20th anniversary in business, it wanted to do something special for loyal distributors and potential new partners.
“It is a change in philosophy for Retigo that will be kept in place for years to come and is based on the full support of partners by having live presentation across the UK to inspire our distributors and especially their clients,” he explained. “It is a concept Retigo is successfully practicing in most of the European countries and further afield.”
Retigo, which is based in the Czech Republic, hopes the move will help dealers attract clients to their premises to view the oven and partake in live cooking presentations delivered by its team.
A special discount of 55% will be offered to dealers that clinch a sale from a client that has attended a presentation, available for up to one month after the event.
Vanek is optimistic that dealers will see the value in utilising the service package it has put together, especially as the company is offsetting the cost.
“We will provide the whole concept: a professional chef, presentation materials, food — and all the cost will be covered by Retigo. Distributors will have a great chance to prove the superior quality and value that Retigo represents, and convince their end-users, both with the ovens and the amazing results generated by our chefs.”
If dealers don’t have a demo kitchen on their premises, Retigo said it is happy to invite them to facilities in London, Birmingham or Bristol that it has access to.