A new London shopping destination is shaping up to provide rich pickings for equipment suppliers after the number of restaurants set to open on the site increased to 13 this week.
The London Designer Outlet, at the heart of the Wembley City redevelopment project, is in its final phase of construction and will open before the end of 2013.
Operators of the outlet said yesterday that Italian-themed restaurant chain Zizzi had agreed to take nearly 3,000 square feet of space.
The launch of the shopping centre is poised to lead to a significant chunk of investment in new catering equipment and services as level two of the premises is dedicated exclusively to restaurants.
Only two units out of a possible 15 available now remain, with the likes of Nando’s, Handmade Burger Co, Las Iguanas and TGI Fridays already giving their commitments.
James Saunders, COO of developer Quintain, said the signing of Zizzi was an important step in its quest to develop a good blend of food operators. “The rich mix of restaurants is a major feature of the centre and we are delighted to welcome Zizzi on board,” he said.
The catering aspect of the London Designer Outlet is set to be an important aspect of a venue that will include a cinema and 85 retail units.
According to developers, 5.8 million people have London Designer Outlet as their nearest outlet centre, making it the largest catchment density for any UK outlet.