Visitors to Regale Microwave’s stand at Hotelympia next week will be greeted by a video animation that the company has commissioned especially for the show.
The firm’s sister company, Cavity Protections Systems, decided to put together the two-minute film to highlight the benefits of its unique Microsave cavity liner, which offers a cost-effective solution to microwave damage caused by spills and incorrect cleaning.
While the company will be handing out marketing literature and demonstrating the product at the show, it hopes the video will be a different way of catching the eye of trade and end-user customers.
Visitors to stand 1354 will be invited to retweet a link to the video, entering them into a draw to win a 24-inch Panasonic Viera flat screen colour TV.
Managing director Pat Bray said he hoped the video was an amusing and memorable way of showing how operators can prevent burnt ceiling plates, cracked base plates and grease penetration from causing their microwaves to break down.
Catering Insight readers can see an exclusive sneak preview of the video here.