Refrigerator firm signs deal for augmented reality view

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Phononic’s F200 merchandising freezer can now be viewed in situ via Extality’s AR app.

Solid-state cooling and heating technology firm Phononic has partnered with Extality, a developer of mobile virtual reality (VR) and augmented reality (AR), to create a photo-realistic AR app for food and beverage professionals.

The Imagine app allows operators, distributors and suppliers alike to project a virtual image of Phononic’s recently-released F200 Merchandising Freezer into their environment using the camera on a smartphone – helping them to immediately visualize the opportunities to grow sales throughout the premises.

Phononic’s F200 is built with a what is said to be a sustainable, compact, and compressor-free design that allows it to be placed anywhere in a foodservice or retail environment, unlike traditional freezers, whose compressors require specialised and limited placement options. Phononic believes this approach allows food retailers to bring fresh and frozen foods directly to customers at point of service.

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Mick Wilcox, chief marketing officer at Phononic, said: “As the first solid-state freezer ever brought to market, Phononic’s F200 is so unique that it can be difficult for people to imagine placement without a visual aid.

“Extality’s innovative approach to image mapping and design allows us to bring the F200 directly to food professionals using the power of AR and be confident that it is an accurate representation of our product in their environment. By using the app, retailers can reimagine placement for high-margin products, and test different deployments and branding in real-time.”

Designed to be photo-realistic and scaled to size, the Imagine app features interactive functionality allowing the user to visualise product placement inside the freezer, and cycle through custom exterior branding options.

Arash Keshmirian, co-founder at Extality, added: “Up until recently, AR had not progressed to the point where it could be reliably used to test both fit and function of a specific product in high detail, and we had never seen a successful demonstration of the technology in the food and beverage vertical.

“We are proud to partner with Phononic to help retailers reimagine dynamic product placement with AR, and ultimately drive more valuable in-store experiences for shoppers.”

Phononic’s AR app is currently available online and can be downloaded from both Google’s Play Store as well as Apple’s App Store.

Tags : augmented realityextalityfreezerphononicRefrigeration
Clare Nicholls

The author Clare Nicholls

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