Touchscreen facilities come built into most major catering equipment appliances these days, but Porkka is taking the technology link one step further by allowing videos to be played on the glass door of its latest refrigerated cabinets.
The Festivo Media Screen cabinets have been constructed to host videos and advertisements, while still retaining sufficient transparency to display the merchandise inside.
The company says the kit provides retailers with a novel opportunity to differentiate themselves from competitors while promoting their products and brands.
Porkka is manufacturing the Festivo units in three capacities, with the size of the LCD screen ranging from 26-inch to 47-inch.
The largest of the three cabinets can hold 650 litres, which Porkka says is enough storage space for more than 600 cans or 500 bottles.
The LCD media screen supports all common image and video formats. Content management options include a web-based system for use with LAN, WiFi and mobile networks and a USB connection.