Recession-hit manufacturer in line for award


Professional tableware brand Steelite International is up for an industry award following its management’s efforts to turn the business around over the last couple of years.

The company made a string of redundancies back in 2009 as the recession put the squeeze on the Stoke-on-Trent business, but since then it has implemented a strategy to rebuild its workforce and in 2011 it posted a record level of turnover.

The introduction of a major cultural change programme to reinvigorate its staff, known as ‘Stepping Up To The Plate’, has now led to the company being shortlisted for the national CIPD People Management Awards in the Organisational Learning category.

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Wendy Dean, head of human resources, said: “The award nomination is recognition of our journey as a company through a willingness to embrace change and develop our 800-strong workforce. Our objective was to create a workforce that felt valued, motivated and involved in the businesses future success.”

Steelite’s programme, which remains ongoing, is designed to support the development of its entire workforce, with all workers being offered training schemes to enhance their skills.

This year also saw it host a Stepping Up To The Plate awards ceremony for the first time.

Steelite will find out whether it has done enough to impress the judges at a special awards ceremony in October this year.

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Andrew Seymour

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