RDA reveals results of first burger chain build

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RDA designed and outfitted the first site for US chain Built Custom Burgers in Ilford.

Hebburn-based kitchen design house RDA has now completed the first site of US chain Built Custom Burgers that it was contracted to fit out in Ilford, east London.

The distributor was selected for this project based on its design concept for The Counter in Glasgow – a high-end American style diner which saw the company reach the finals of the Northern Design Awards 2017 for its design.

Built Custom Burgers is the fast casual version of The Counter serving ‘build your own’ burgers, fries, and shakes in an urban-industrial style interior.

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For the back of house equipment, RDA specified Garland griddles and Henny Penny fryers, while refrigeration was provided by both True and Foster, with the latter’s sister company, Foster Coldstores, also supplying the onsite coldroom.

All fabrications were created by Unitech group company Stellex.

Nick Bradley, director at RDA said: “It’s fantastic to see Built open for businesses. It was great working with the team again both here in the UK and the central branding team in the US and we are delighted with the results.

“By working in partnership, we feel we have harnessed the key elements of US restaurant culture and translated it for the casual dining market here in the UK.”

RDA’s team of designers also created an interior with features including exposed brick and aged leather seating, conduit feature lighting and a rustic counter, hand-painted with the restaurant’s branding, as well as bold graphics throughout.

Sunny Chowdhury, general manager of Built said: “This is a huge and exciting time for all of us involved. Built Ilford is the first in the UK which makes this even more special. I have personally selected each individual with Built’s slogan in mind (unique as you) and together we are going to make Built Ilford a smooth, fun and easy-going experience for all.

“I would really like to say a big thank you to everyone including RDA, our suppliers, our team at head office and our director who have supported us in making Built Ilford happen.”

Tags : built custom burgersDesigndistributorProjectrdarestaurant design associates
Clare Nicholls

The author Clare Nicholls

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