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RDA reveals modular micromarket offering

RDA micromarket crop
An example of RDA’s new micromarket offering.

RDA has introduced a Modules micromarket range to build on the success of micromarkets as an inexpensive retail service solution.

Modules is designed to meet a gap in the market for a modular solution which offers operators choice, convenience and flexibility as well as a clear and simple, all-inclusive cost model.

Nick Bradley, design director at RDA, emphasised: “A crucial difference between Modules and many others is the fact that our range is ‘site ready’, with the designs, dimensions and unit and installation costs available upfront.

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“Rather than having to go through the expensive and time-consuming process of scheduling a site survey followed by bespoke production, all the client needs to do is choose the modules which will best suit their environments and business cases.”

RDA’s three-tier economy, standard and premium approach also offers clients flexibility, including different sizes and finishes ranging from OSB wood panels to premium hardwood, as well as a range of laminate finishes.

Bradley detailed: “Our entry-level option meets a high quality standard, and the OSB is a design statement in itself. Whether painted or clear lacquered, it has an authentic and urban feel that would particularly suit a rustic or industrial setting.”

The premium range features a range of elevated unit options far removed from the basic micromarket stereotype, whereas the intermediate standard level is available in a wide range of laminate finishes. “It wouldn’t look out of place in one of our corporate hospitality venues,” added Bradley.

The simple and all-inclusive pricing element was another key objective for the RDA team, and the finished brochure sets out clear costs to help clients budget for their retail fit-out or refurbishment through their choice of modules.

Bradley underlined: “We knew that clients were looking for a cost-effective option, either because they were considering a modular approach as a short-term solution to ease coronavirus-related concerns, or because of the financial impact of the last year on their business.

“Of course, the Modules range is more than durable and stylish enough to represent a long-term investment; just another way in which we feel it offers our clients flexibility.”

The idea for the range emerged from RDA’s Workplace Restaurant of the Future work with major foodservice provider ISS back in May 2020. The project saw the business collaborate on an industry task force and devise a brochure of short-term industry solutions to challenges presented by the coronavirus outbreak.

Bradley explained: “Although no one knows exactly what our new normal will look like post Covid-19, we’re confident that some of the changes brought about by the pandemic are here to stay.

“We felt that many consumers would continue to find a self-serve approach in the F&B retail world appealing, whether from a hygiene viewpoint or a convenience angle, and so the idea for our own modular micromarket range was born.”

The range is available to order now, with Bradley adding: “We’re happy to talk through the different options and timelines, and we have some leasing services available too.”

Tags : dealerdistributormicromarketsrdarestaurant design associates
Clare Nicholls

The author Clare Nicholls

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