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RDA helps to bring US custom burger chain to UK

RDA The Counter crop
RDA provided the design for the first The Counter in the UK, which opened in Glasgow last week.

North East distributor Restaurant Design Associates (RDA), was selected by a premium Los Angeles, build-your-own-burger restaurant, to design and fit-out its first ever UK site, which opened in Glasgow last week. 

Following appointment by the new store management, Daniel Johns Group, who acquired the master franchise licence to open The Counter-brand restaurants throughout England and Scotland, RDA directors visited existing sites in the US before creating a bespoke, California-inspired design for the new branch, now open at The Quay, Glasgow.

The restaurant, which can seat up to 100 covers, was designed and fitted by RDA to reflect the brand’s LA roots. In keeping with US dining culture, the focal point is the counter, which has a high-end marble effect finish. Bar, booth and banquette style seating invites guests to experience a more social format – inspired by American-style diners – whilst an open serving hatch also offers a ‘live’ experience from the kitchen.

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Nick Bradley, director at Restaurant Design Associates, said: “The RDA team is thrilled to have helped bring US dining concept The Counter to Glasgow – its very first UK site. When we were initially introduced to the concept in Los Angeles at the start of this year, we felt the challenge would be to harness the key elements of US restaurant culture, and translate it for diners here in the UK.

“To introduce some of the California sunshine to Glasgow, we’ve included a wall-long façade featuring Santa Monica Beach, paying homage to the first opening for The Counter in Los Angeles. This sits alongside the ‘Burger Love’ wall, which offers diners the perfect backdrop for selfies and social media snaps – inspired by the Los Angeles street art scene.”

The Counter brings premium burgers and ‘The Counter Culture’ to diners in Glasgow. It offers a checklist-style menu of over 100 ingredients creating over 1m possible combinations, through which guests are granted the freedom to build the burger or salad that suits their specific palates and lifestyles. From six proteins – vegan/veggie patty, beef, chicken, turkey, and salmon (single or double) – to the 14 cheeses, 23 sauces, 34 toppings, six buns, four bases (on lettuce blend, mixed greens or kale), and eight sides, guests have many options.

Following the opening of The Counter at The Quay, Glasgow, further sites are to be announced.

Tags : burgersdealerdistributorrdarestaurant design associatesThe Counter
Clare Nicholls

The author Clare Nicholls

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