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RDA brings in the drinks at The O2

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RDA transformed a concourse space at The O2 to create the Budweiser bar.

Restaurant Design Associates (RDA) was recently appointed by a major contract caterer and AEG at The O2 in London to create a striking new Budweiser bar at the arena.

As part of a programme to enhance the premium customer experience, the brief was to transform a concourse space on the Suite Level and a bar design that elevated the guest experience inside and outside the suite and encouraged a “social hub” atmosphere.

RDA’s team worked alongside AEG’s commercial team and Budweiser to design the bar and seating area. The designs are based on Budweiser’s distinctive branding and specification, with an urban industrial twist which matched the aesthetic of the building.

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The centrepiece is a long concrete bar with bespoke, hand-applied Budweiser logo and bowtie pattern on its front, red LED strip lighting, Edison bulbs illuminating the above bar gantry, an antique effect mirror and large neon Budweiser light above the bar.

In addition, RDA was tasked with ensuring that the layout and equipment in the Suite Level’s back of house ‘pantry’ spaces, allowed for efficient operation on event nights.

Installation involved considerable re-modelling of the two pantry areas using both new and existing equipment. Coldrooms were installed in both, along with service hatches for the food and beverage teams. RDA’s team also had to work within the operational and safety parameters involved with a venue of this kind.

Nick Bradley, director at RDA said: “This is the third project we have completed at The O2. The Bud Bar was tired and underused, so its transformation has made it a destination in its own right, enhancing the overall executive experience on suite level.”

Previously the Hebburn-based distributor has designed and outfitted the American Express Invites Lounge and the Nescafé Azera coffee shop at the iconic London venue.

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Clare Nicholls

The author Clare Nicholls

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