Rational is to hold its first industry digital expert summit, called ‘The New Hospitality’, on Wednesday 26 August.
Key discussion topics include innovation, digitalisation and sustainability. There will be a range of international specialists sharing their knowledge and giving insights into future opportunities, followed by discussions and questions in a virtual forum.
In addition, participants will be able to conduct peer-to-peer dialogues and make appointments.
“Unusual times require unusual activities,” is how Nicolas Makowski, senior director international key account management at Rational, explains the event concept.
The conference will be conducted on a digital platform and similar to that of a traditional trade fair will accommodate presentations, product demonstrations, exchange and networking.
Makowski added: “We are holding the event at two different times, giving customers from all regions of the world the opportunity to participate. The advantage of the digital summit is that we have no restrictions and worldwide participation is possible.”
To avoid conflicts due to the time difference, the summit will take place in two different time windows, each lasting approximately 3 hours. The separate events will, however, consist of the same content and have the same speakers.