Rational has launched new, interactive online events that allow foodservice dealers and operators to experience the company’s latest combi steamer, the iCombi Pro.
Rational Live online events are hosted by expert chefs who can be quizzed by attendees at any time during the session, to get specialist information and cooking solutions about particular needs and menus.
The online programme is produced in the UK by Rational chefs and features UK-specific content. The events focus on the iCombi Pro’s cooking intelligence, showing how it could enhance productivity, creativity, consistency and functionality. The chefs show how the combi steamer’s interactive technologies work with the chef to deliver cooking results. Typical dishes include full British breakfast, roasting joints and steamed teriyaki salmon with rice and vegetables.
Adam Knights, marketing director at Rational UK, said: “We’ve progressed from the original Live online events, which were targeted at a global audience, to developing UK-produced content specifically for our home-grown audience.
“We are working on an extensive programme of Live online events that will provide highly relevant specific sector content, specifically for UK foodservice operators. We are constantly talking with, and listening to, our customers to ensure that the content we provide gives them the maximum benefits.”
Each Rational Live online lasts about 45 minutes, including the Q&A session at the end. They are free to attend and can be booked through Rational’s website.