Rational has signed up to exhibit at Specifi’s vNext virtual trade show in order to detail its latest product launches to dealers and operators.
Taking place on 30 September between 10am and 2pm, the event is a virtual exhibition creating an immersive experience that allows visitors to access Rational’s pod, where they can discover and explore the company’s two new launches, the iCombi Pro combi steamers and the iVario multifunctional cooking systems, in 360° detail.
Attendees will also be able to learn about the iKitchen concept, which combines the iCombi, iVario and ConnectedCooking platform to deliver a full kitchen management solution.
Being a virtual event has its drawbacks, but also its advantages. “The one thing we can’t give is hands-on experience,” says Adam Knights, marketing director of Rational UK. “But we can supply everything else – and visitors will be experiencing it all from the convenience of their desktop, laptop or even a smartphone or tablet.”
Just like at a ‘traditional’ trade show, Rational personnel will be on hand and will be able to talk directly to visitors, point them in the right direction, explain the latest products, send them information, discuss their needs, and so on. Visitors can also book meetings with Rational experts in specific areas.
vNext also features a speaker programme that includes Heston Blumenthal, Hospitality UK’s CEO Kate Nicholls, Ian Bryant from Sprint Group, industry expert Keith Warren and SA Brain’s food operations manager Nathan Evans – all of whom will be available for attendees to question direct.
Knights added: “Since the start of the pandemic Rational has embraced online activities such as webinars and product training. We really value the way advanced digital technology is helping us to maintain and enhance our customer communication. The world has changed and so must our industry. In the coming year Rational plans to continue to invest in innovative events like vNext.”
One of the videos featured on Rational’s vNext pod is a teaser for its upcoming revised programme of webinars. These are designed to give potential customers a demonstration of the benefits of the iCombi Pro and iVario Pro in the commercial kitchen.