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Rational is ready for any Brexit outcome

The Rational VarioCookingCenter crop
Rational is increasing its UK stock to cope with any Brexit scenario.

“Whatever happens, Rational is totally committed to the UK market,” underlined the manufacturer’s UK MD Simon Lohse.

The combi oven firm has already invested heavily in areas such as increased stock in the UK. In addition, while the company normally builds to order, it has recently introduced a new policy tailored to help speed up response times for UK customers, so that it can keep up with demand.

Lohse emphasised: “The company is very positive about its future in the UK, and is making plans to ensure that any potential disruption does not impact on its customers.”

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Rational invented the combi steamer back in the 1970s and its SelfCookingCenter is now the UK’s favourite combi oven, plus it now has the multifunctional VarioCookingCenter in its portfolio.

Rational UK was one of the German company’s first overseas divisions. The subsidiary was established in 1991 and has seen continued growth, year on year. In the UK and Ireland, the company has a workforce of 72 and, despite tough economic conditions in 2019, Rational UK sales continue to grow.

In addition to increasing stocks in the UK, the manufacturer has a number of contingency plans, so whatever happens in the face of Brexit, Rational believes it will continue to deliver a high level of support to the UK and Irish market.

The company is working closely with its key UK distributors to ensure that they are aware of the plans and the support the company can offer them.

Key to the continued success of Rational UK has been its relationship with its parent company. Lohse commented: “Our German colleagues have been hugely supportive in the investments we have had to make in the UK to prepare for any Brexit scenarios.

“We hope our forward planning for future growth, and our continued investment in the UK market, will give our customers and distributors some peace of mind.”

Tags : Brexitbusinesscombi ovensprime cooking equipmentRational
Clare Nicholls

The author Clare Nicholls

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