Rational has teamed up with the Foodservice Equipment Association (FEA) and the charity Trees for Cities to plant trees on behalf of its network of DEAL dealers in order to help offset their carbon footprint.
Rational launched its iCombi Pro combi steamer and iVario Pro multifunctional cooking systems just as the first lockdown was brought in last March to help control the Covid-19 pandemic.
It required Rational’s accredited DEAL dealer partners, who were also operating under extreme restrictions, to undertake detailed product training to get quickly up to speed.
“Despite these obstacles, the DEAL dealers were eager to learn about the new equipment and rose to the challenge,” says Simon Lohse, managing director of Rational UK. “They played an integral role bringing these innovative launches to customers in some of the most trying conditions ever experienced.
“Sustainability is a key focus both for Rational and for our DEAL dealers. The dealers really helped us drive that message into the market. That’s why we decided to link with the FEA’s Trees for Cities initiative. By planting trees together, we are helping support a better future.”
Rational has planted 470 trees with the FEA Trees for Cities initiative so far. This equates to offsetting 210 tonnes of carbon dioxide over a 100-year life cycle of a tree.
“These trees represent Rational’s and our DEAL dealers’ commitment to sustainability, and will also help the dealers offset their carbon footprints,” says Lohse. “Reducing the effects of man-made climate change will require serious efforts and long-term thinking, which is why we are proud to support an initiative such as this.”