Radford Chancellor takes over Berto’s supply

L-r: Berto’s UK area manager Stefano Casanova, Radford Chancellor and Berto’s president Enrico Berto.

Berto’s and Radford Chancellor Ltd have entered into an ongoing contract for the development of Berto’s prime cooking equipment in the UK.

The Italian brand has been represented by Ascentia Foodservice Equipment since 2015. Catering Insight understands that this relationship will continue, but that Radford Chancellor will be taking over the dealer market supply.

Berto’s has amassed much experience, having been present on the international market for 45 years, while Radford Chancellor Ltd is an established foodservice consultancy with experience in design and management within the sector, and a track record in supporting and developing brands such as Retigo in the UK market.

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Radford Chancellor commented: “We have been in talks with Berto’s for a number of months now, and we are excited to enter into a long-term agreement within the manufacturer for the UK market.

“We have carried out a number of visits to the factory, and are currently working with them to ensure all the systems and requirements are in place for the UK dealer network. The quality of the product, and excellent range of products is outstanding and will be a welcome addition to the UK sector.”

Berto’s export sales manager Stefano Casanova said: “We are delighted to have entered into an agreement with Radford Chancellor Ltd; we are known in the UK and have installed products at a number of flagship sites such as The Hilton, St Georges Park, part of the Football Association’s National Football Centre, and Meraki, an upscale restaurant in central London.

“We are one of the few manufactures to have our own safety certification laboratory, which proves quality and safety is at the heart of everything we do. We are proud to be offering the UK market a 5 year warranty as standard which will be leading the way in the sector.”

Berto’s states it is committed to the development of the company and product range, and has a balance sheet of over €22m. In 2017 it invested over €1m into the company, of which €610,000 was for research and development.

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