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PULSEPOINT: Dealers are feeling the trade pinch more than suppliers

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Catering Insight’s first Pulsepoint weekly flash survey results have shown that catering equipment distributors are facing a worse drop in trade than that of suppliers.

Last week, 50% of manufacturer and supplier respondents reported that trade compared to the same week last year was down by 26-50%, while 33% said that business had reduced by 51% or more. The other 17% actually reported an increase of 51% or more, so there is a proportion of the market adapting very well to the new normal.

However, on the distributor side of things, 57% of respondents reported business was down by 51% or more, with 14% reporting results in each of three categories: down by 26-50%, the same, and up by 51% or more.

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In terms of reported enquiries, 33% of manufacturers and suppliers said they had received 1-5 enquiries, while 50% had taken in 11-50, and 17% had received 51 or more. Distributors reported a lower level of interest, with 71% of respondents fielding 1-5 enquiries and 29% dealing with 11-50.

Translating these into orders proved to be fairly easy for manufacturers and suppliers, with a third of respondents reporting results in each of three categories: 1-5, 11-50 and 51-plus. While on the dealer side of things, 14% reported no orders, 57% won 1-5 orders and 29% won 6-10 jobs.

Manufacturer and supplier trade comparison for week beginning 20/7/20

Taken as a whole, there seems to be a stark difference between various companies on both sides of the fence, with some finding increased fortune in these challenging times, with not very many companies in the steady middle, and the majority finding the market landscape difficult.

So to help the industry see how trade progresses over the coming weeks, don’t forget to fill out Catering Insight’s flash survey every week – it takes no more than a minute of your time, and all respondents remain anonymous. Tracking the fortunes of the catering equipment supply chain will enable us all to see how quickly the sector is recovering, and the more data received, the more accurate the picture will be.

Simply fill in the below form, and Catering Insight will report this week’s results next Monday.

Create your own user feedback survey

Tags : market researchpulsepointsurvey
Clare Nicholls

The author Clare Nicholls

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