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Pubs crave kit that can cope with breakfast boom

Wetherspoon-sign.jpg
Sanderson Contracts worked on construction projects for chains including Wetherspoons.

It’s standard fare for operators to say they want kit that is built to last, but it’s becoming more of a valid point for pub operators following research that shows pubs are now generating a growing chunk of business from breakfast trade.

Latest figures from The NPD Group reveal that while pub lunches have been declining at an annual rate of 4% for the last three years, breakfast visits remain firmly on the rise.

There were 23% more breakfast visits to UK pubs in 2012 than the year before, which NPD says reflects a growing trend in the sector.

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The average annual increase in sales from pub breakfasts in the last three years is more than 30%.

Despite breakfast having a relatively high share for some pub chains, such as Wetherspoon, where it accounts for 14% of visits, overall it is still a small part of the picture, representing 6.5% of pub visits.

Lunch typically attracts 35% of visitors and dinner brings in 39%, with the rest coming from snacking, according to the research.

Guy Fielding, director of business development for The NPD Group, said publicans generally would benefit from looking at their foodservice offering across breakfast, lunch and dinner.

“The way people visit the pub has undergone a significant change in recent years as impromptu visits and an emphasis on drinking have given way to planned, family outings where food takes centre stage,” he said.

Fielding added that in order to build business, pubs need to ensure their product and service offerings are sufficiently differentiated from the rest of the casual dining market.

Tags : breakfastscatering equipmentfoodpubs
Andrew Seymour

The author Andrew Seymour

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