PFR undergoes big changes for 2018

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PFR’s new base near Leicester.

The beginning of 2018 has already seen some big changes at UK manufacturer representative group, Pro Foodservice Reps, with new premises, new team member and new website.

Strong growth in 2017 is said to have expedited the need for bigger premises and further investment, and at the beginning of January the PFR team moved to a new rural business centre close to Leicester.

The newly converted stables at Rolleston Lodge Business Centre houses a sizeable office, integral warehousing, showroom, private meeting area and free car parking. PFR believes the location is convenient for dealers and operators to visit to learn about the brands it represents including CED Fabrications, Linda Lewis Kitchens and Unox UK.

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On the personnel front, Wayne Bennett has departed as projects director, returning to MKN as head of sales for UK and Ireland.

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Hayley Sumner has joined PFR in sales support.

Hayley Sumner has joined PFR in a sales support role, while Charlotte Deykin has been promoted to sales manager. Deykin has been with the company since 2015 and has progressed swiftly to senior management.

To celebrate this exciting progression and communicate the company’s direction, PFR has updated its branding and launched a new website. The new site brings together the brands PFR represents with what is said to be added functionality and content for dealers and end users.

Furthermore, at Hotelympia 2018 PFR will be hosting its own stand for the first time, showcasing American MetalCraft, Baselite, Mercer Culinary and Revol, with the manufacturers’ senior management teams converging from the US and France. A programme of activities is planned, along with new product launches including a 250th anniversary collection from Revol Porcelaine.

In addition, Induced Energy, Precision Refrigeration and Viessmann will be exhibiting in their own capacity supported by PFR personnel.

PFR sales director Ross Gibson commented: “PFR has just celebrated its third birthday, and we are delighted at how successful the manufacturers’ representative model is proving in the UK marketplace.

“Everything we are now doing and planning for 2018 and beyond is aimed at taking the business to the next level, and providing the best possible service to our partners, their dealers and operators. We would also like to wish Wayne Bennett all the best in his new role, having previously served the PFR board with upmost professionalism.”

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Clare Nicholls

The author Clare Nicholls

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