Peachmans changes its name after local confusion

MD Andrew Jones has now changed Peachmans Catering Equipment Services' name to Cavell Catering Equipment.

Cambridgeshire-based distributor, Peachmans Catering Equipment Services, has rebranded as Cavell Catering Equipment following company naming confusion in the local market.

BI Catering Equipment Services purchased Peachmans in September 2015 from RG Carter Building, and ran the distributor as a separate entity.

However, the original owner then decided to reopen its Builders Equipment subsidiary in Norfolk, trading as Peachman Catering Equipment.

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BI and Cavell MD Andrew Jones detailed: “There is another company trading as Peachman in Norwich and this has been very confusing and frustrating for our customers but also for us.

“Therefore, from 1 January 2018, we changed our name to Cavell Catering Equipment Services. We thought this name was more apt and deserving of the area that operate in, celebrating the local history and keeping it within the Norfolk and Norwich area which was a priority.”

He reassured the firm’s customers: “Nothing will change for them. It’s only our name that is changing but everything else will remain the same. We still have the same telephone number, address, company number and members of staff.”

However, the distributor’s e-mail addresses have been updated to the Cavell name.

Looking ahead, Cavell is about to employ more local engineers to speed up response times as it reports its customer base has expanded over the past few years.

Tags : Andrew JonesBI Catering Equipment ServicescavellPeachmanrebrandrename
Clare Nicholls

The author Clare Nicholls


  1. So nobody’s going to get confused and think this is the well known bar and restaurant called Cavell in Norwich now then?

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