Lincat has secured the services of experienced catering equipment salesman, Paul Godfrey, to lead its export sales function.
He joins Lincat as export manager with over 21 years’ experience of the catering equipment industry. Latterly at catering logistics equipment firm, Socamel, Godfrey was also Lainox UK’s sales and brand director at Dawson MMP.
Prior to that he spent 18 years at Hobart Cooking Solutions, first as development chef before moving into a range of sales, national accounts and product management roles. Godfrey was classically trained as a chef, and worked his way through the ranks to become the head chef of a variety of independent outlets.
Lincat MD Chris Jones said: “Paul brings a unique and extensive combination of product knowledge, sales experience and customer understanding to the role of export manager.
“I am confident that he will bring all of these to bear on the challenge we have set him – which is to replicate the strong growth we have achieved here in the UK, overseas. Good luck Paul!”
Lincat equipment is currently sold in over 70 countries worldwide and export sales account for almost 13% of turnover. The trend is upwards, and Godfrey is keen to drive it higher.
“Developing and growing partnerships will be key, supported by a clear understanding of which products are right for which application,” he said. “Of course, the equipment has to be great too, and I have been very impressed by what Lincat has to offer.
“The strength, breadth and flexibility of the range is excellent, as are its build quality, reliability and availability. I’m looking forward to trying the kit out for myself, before telling the world all about it.“It’s an exciting time to be joining the business with many new developments in the pipeline, I am very pleased to be here.”