World famous gastronomy school Institut Paul Bocuse has teamed up with Emylon Business School in France to launch a joint MSc in International Hospitality Management that will be delivered exclusively in English.
The new programme is designed to meet what the institutions say is a “growing shortfall” in specialist professional management when it commences in August.
Bruno Bonnell, Emlyon’s president, said companies need managers who not only understand the diverse expectations of their customers across global markets, but can also master the complexity and unique structure of hospitality-based business models.
“This new Master in International Hospitality Management truly combines the best of two worlds, and features a strong emphasis on innovation and entrepreneurship,” he said.
During the 16-month course, students will take part in workshops, company visits and an in-company project, both in France and in Shanghai, China, as well as undertake a four-month internship anywhere in the world.
The programme will also expose students to internationally-renowned designers, celebrity chefs and other leaders of the profession.
Herve Fleury, CEO of Institut Paul Bocuse, said the course would provide students with an “essential foundation” in general management, as well as specialised knowledge in new venture creation, lifestyle hospitality management, brand design and innovation management.