Falcon Foodservice Equipment has appointed Paul Bayer to the position of national sales manager.
He is an experienced foodservice equipment professional and will combine this new role with the job of Falcon’s Lainox UK sales manager.
He will be responsible for managing the Falcon sales team across England and Wales, providing day-to-day and strategic support and helping them deliver service to Falcon’s dealer network and wider customer base.
Lawrence Hughes, sales and marketing director for Falcon, said: “I’m delighted to have Paul in the role of national sales manager, where he will be of great help to our area sales managers.
“He’s well-known in the industry and has great experience across all sectors and distribution channels. On top of the support and focus he’ll be providing to the ASMs, he’ll also continue to be responsible for our Lainox combi ovens sales activity across the UK.”
Bayer commented: “I’m thrilled to take on this extra responsibility and looking forward to working more closely with the fantastic sales team we have in place.
“I’ve been a member of Falcon’s sales team for almost 20 years and understand what help and assistance is required to do the job. I hope to be able to make my team’s life easier and help them develop their skills and sales areas for the benefit of all.”