Catering equipment fabricator Parry Group has undergone a major rebrand as part of its development plans for 2016.

The rebrand will see a redesigned logo that will sit atop what has been designed as a more intuitive website that should allow visitors easier access to Parry’s range of products and solutions.

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The new site features enhanced content, including blogs and industry insight from Parry, whilst streamlining access to Parry’s catalogue of over 600 products.

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Mark Banton, Parry’s group MD, commented: “At Parry we’re always looking for ways we can improve on the service we offer our clients and know that 2016 will be a significant year for us.

“The work on the brand is all designed to reflect the modern, forward-thinking company that Parry is, which runs through all that we do including increased warranty lengths and market-leading manufacturing processes.”

Last year the firm introduced a 24-month warranty and implemented lean manufacturing processes that have reportedly seen efficiency levels increase by 30%.