Pantheon Catering Equipment said today that it would be working hard to ramp up its dealer coverage in the south of England as it looks to promote the brand in previously untargeted areas.
The Bolton-based outfit said it is seeking new distributors to take its products to market in the “key” areas of London, the South East and South West.
The drive is being led by new sales director Stuart Hayes and comes as the supplier claims it has had to recruit several new staff members in administrative and sales roles to meet demand for its products.
Hayes said: “The low price structure means that the products virtually sell themselves to cost-conscious customers while the superior build can be relied upon to attract a healthy number of high profile users.”
Pantheon is now in its 11th year of trading and continues to position itself as a supplier of cooking and prep equipment at competitive prices.
Despite facing increased production costs, the company has pledged to maintain its current price structure for the remainder of 2017.
The product range is primarily plug-in equipment with the company’s mixers, veg prep machines, slicers and induction units currently highest in sales rankings.