Panasonic is knocking £200 off the price of its heavy duty NE1856 microwaves for any customer that donates an old machine as part of what it calls a “first of its kind” community initiative.
The ‘Microwave Pay-Back Project’ will see Panasonic team up with its national service partner Marren and community-based project FoodCycle to reduce food poverty while saving operators extra cash on the price of a new microwave.
Panasonic is promising to give a £200 discount to the first 200 buyers of its NE1856 model before October 31 2013.
In order to complete the ‘pay-back’ circle, Panasonic will arrange for the operators’ old commercial microwaves, regardless of make or condition, and saving them the cost of disposal, to be sent to Marren, who will renovate and safety check the ovens.
Marren will then re-distribute the machines to FoodCycle for use in its volunteer-run community kitchens, just in time for winter.
Iain Phillips, sales and marketing manager at Panasonic, admitted it was an “adventurous project” given the timeframe for organising the repairs and despatching the microwaves before the latter part of the year.
“We are delighted to be working with Marren on this as we have a long-standing relationship and can be assured of the high level of service they offer,” he said.
“We wanted to come up with an initiative to give something back to operators, but also to give something back to the community as this supports the values of our business.”
FoodCycle said the contribution will make it easier to create more healthy meals for vulnerable people in the winter months.
“These microwaves will really help our cause as commercial equipment is something we always struggle to source for our projects,” said CEO Kelvin Cheung.