Online dealer enters liquidation

Fridgeland site crop
The Fridgeland website is still functioning, though the stated phone number diverts to Bottle Coolers Direct.

Web-based dealer Fridgeland Online has entered creditors’ voluntary liquidation.

The firm traded from an address in Bury, Lancashire, with Ross McAllister and Daniel Harris recorded as current directors.

A notice on the London Gazette website stated that the “sole member of the company passed a special resolution that the company be wound up voluntarily, and an ordinary resolution appointing the liquidator for the purposes of the winding-up”.

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Manchester-based Mercury Corporate Recovery was appointed as the administrator, with MD Francesca Tackie managing the case.

Mercury declined the opportunity to comment when approached by Catering Insight.

Some of Fridgeland’s assets have subsequently been sold to fellow online trader, Bottle Coolers Direct, with the dealer’s former phone number diverting to the new owner. However, a spokesperson for Bottle Coolers Direct clarified that it is not associated with the ex-Fridgeland team.

It is not known why the dealer had to enter creditor’s voluntary liquidation, although companies in this situation typically have creditors threatening to take legal action against them at a point where there is no real hope of rescue or recovery.

This process is aimed at maximising creditors’ potential to receive a return, and helping directors to avoid future accusations of wrongful trading. The appointed liquidator works on behalf of creditors as a whole rather than company directors, and their main role is to collect in and realise all business assets.

Fridgeland was established in April 2005 and promised to offer customers “a range of high standard of quality catering appliances and commercial refrigeration equipment at low affordable prices”. Brands including Foster Refrigeration, Polar Refrigeration, Samsung Microwaves, Sammic Catering Equipment, Buffalo Catering Appliances, Vogue Steel Kitchen Furniture and Blizzard Commercial Refrigeration were sold through its online portal.

Tags : administrationdealerfridgelandinsolvencyliquidationonline dealer
Clare Nicholls

The author Clare Nicholls


  1. To add some meat to the bones
    Bottle Coolers Direct Limited T/A Corr Chilled, if I am correct may have morphed out of Corr Chilled UK Limited that was liquidated Oct 2015 as it has the same name. Don’t quote me as I may be wrong. They may have just picked up a great trading name. Either way, lets just hope that the Bottle Coolers Direct may have an opening for one or two of the staff members in these difficult times.

    Source of my information

  2. All the same with these internet dealers. Always selling cheap, low margins and then they wonder why they go bust.
    Bring back the traditional dealer who actually cares about their customer.

  3. We second Malcolm’s comment on internet vs traditional dealers. Some of our customers have bought online with parts only warranty, thinking they are receiving a “BARGAIN”!!! Then they phone us because of faults with the goods, as they have had no after sales service from the internet supplier. Two customers had both fallen foul to buying the same brand of machine on line, only to find that there was only one chemical feed instead of two on their glasswashers, so they had to pay us to install detergent pumps.
    The times we hear, “oh, we wish we had of come to you instead”. .Warranties are invalidated if they have not had a qualified engineer or technician to install & commission. With companies such as ours, we sell, install & commission with a parts & labour warranty. Anyone can build a fancy website but what is behind it to back it up? We do not currently have a website as we are always busy with repeat business and referrals. WOM is powerful in our business. J F Kehoe Installations Ltd

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