Foodservice Solutions, a division of The Alan Nuttall Partnership, has recruited an experienced sales manager to represent its Flexeserve products.
Billy Eatenton will be tasked with invigorating the sales strategy of the Flexeserve Zone, a patented hot holding unit, and a product that he had developed a passion for prior to his employment.
He was part of the team at Rollover Hot Dogs for 10 years, bringing 25 years of experience working within the food and catering industry to his new position.
A former development chef for Nestlé and senior sous chef at a high-profile London hotel, Eatenton started his journey within the industry at the age of just 15.
He recalled: “It was whilst working at Rollover that Nuttalls and the Flexeserve Zone came to my attention. I was drawn to the product and its creators, by the potential I saw for the technology.
“We had a number of challenges with hot holding hot dogs – the greatest of which was bread. We needed bread to remain soft, but historically, hot holding it had been notoriously problematic.
“The way in which the Flexeserve Zone technology offered a solution that could hot hold bread, at high quality for a number of hours blew me away, and from then I was hooked.
“Since then, I’ve learnt how the technology can benefit other foods, such as rice, noodles, pasta, poached eggs and even fries, and I truly believe that this is the best hot hold solution on the market.”
Commercial and operations director, Jamie Joyce, said: “We are really excited to welcome Billy to the team. Coming from a company that was within our target market, he offers a unique insight for us and has that common ground with potential customers.
“Billy has joined at just the right time to help drive our sales strategy, together with new marketing material and dedicated website to be launched imminently, which will continue to drive the substantial growth we are already seeing in the Flexeserve Zone business.
“He is going to raise awareness of the brand, not just in the UK, but in the international markets we have entered – or are in the process of entering – such as mainland Europe, USA, Middle East and the Far East.”
Eatenton said of the future for Flexeserve Zone: “The market for this product is huge, and the opportunities for its application are many. As I join the team, we are starting from a great place and I look forward to growing the brand and, ultimately, raising the quality of food for the end user.
“To continue the growth of our portfolio of globally recognised brands, I’m confident that other operators within the food and leisure industries that have not yet considered a hot hold option, can benefit hugely from the Flexeserve Zone.”