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Nuttall’s Flexeserve sales grow by 50% in a year

Flexeserve® PR Image Factory APR 20 crop
Nuttall’s brand Flexeserve has doubled production of its hot-holding displays.

Recently published financial results for The Alan Nuttall Partnership show progress in the company’s overall performance. A major contributor to this was the 50% growth in year-on-year sales of Flexeserve, increasing from £8m to £12m in 2019.

The UK food-to-go market is already well-established, with consistent growth during recent years. Demand has required Flexeserve to more than double its rate of production. To achieve this, the manufacturer has transformed its production facility and introduced LEAN manufacturing principles. The combined effect has reportedly maximised efficiencies, improved quality, and reduced waste.

The Flexeserve Zone hot-holding unit is used in major retailers including Greggs, Pret, ASDA, M&S and Sainsburys, as well as many international brands. The manufacturer also provides its customers with the use of its Foodservice Innovation Centre, which encompasses all the key aspects of a successful hot food-to-go operation, including menu development and maximising the shelf life of products.

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CEO of Flexeserve Jamie Joyce commented: “Although we’re foodservice equipment manufacturers, we pride ourselves on being so much more.

“Whilst competitors focus on the selling of equipment, Flexeserve provides foodservice solutions. Our team of experts advises customers on menu development, recipe, cook method, packaging optimisation and temperature regimes, enabling them to deliver the best possible product to the consumer.”

The growth in international export for Flexeserve products also contributed to the overall increase in revenue. Growth has been exponential since 2018, when export sales totalled £800,000. In 2019, this figure grew to £1.2m and, this year, export sales are expected to surpass £5m – four times that of the previous year.

One of the priorities for export growth has been the expansion of the Flexeserve portfolio of international distributors, which has doubled in one year. The company partners with distributors that can replicate its model in the UK of supporting customers with the full solution.

Joyce concluded: “The outlook for Flexeserve in 2020 is very positive, with significant committed orders and new notable, international customers.

“Global attitudes towards food are changing rapidly and creating new domestic and international opportunities for Flexeserve. Recognising the growth in consumer demand for high-quality, hot food-to-go options across all day parts – breakfast, lunch, dinner and anything in between – is incredibly important. Flexeserve Zone is the only heated display unit capable of delivering a high-quality, versatile solution to meet this demand.”

Tags : alan nuttallbusinessdisplaysfinancial resultsfinancialsflexeserveheated cabinetsheated displayshot holdingnuttall's
Clare Nicholls

The author Clare Nicholls

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