Novolex brand, Waddington North America (WNA), is introducing new options for its Cutlerease cutlery dispenser that offers customers one disposable utensil at a time.
Recognising the need for an even more compact footprint, Cutlerease is now offered with single-, double- or triple-tower bases to hold forks, knives or spoons. This allows customers to choose dispensers holding one, two or three utensil types depending on their need. The tower base also can now be customised with logos, branding or advertising.
The patented dispensing system is designed to reduce the spread of germs, curtail waste, save space and make it simple for diners to get their utensils. The dispensing system features refill packs to make restocking easy and sanitary because they do not require an employee to touch the cutlery.
With Cutlerease, guests pull on the handle of the spoon, fork or knife that they want. After the utensil is removed, another pops out, ready for the next customer. That way, each guest only touches the utensil they are taking.
WNA senior product manager Janis Kovarovic said: “Cutlerease brings the best of all possible worlds for foodservice operators: it delivers utensils in a clean and simple way, dispensing the exact amount needed. And now with single and double towers, plus branding and advertising, Cutlerease is even more versatile.”
The unit allows foodservice operators to mix and match utensils. For example, with the triple base, a stadium could offer a fork-knife-spoon tower combination. Now with the new single- and double-base options, an ice cream store could serve up just spoons with a single tower; or with a double base, a pizza restaurant could offer forks and knives.
Cutlerease’s compact footprint should saves counter space and reduces refill frequency by holding up to 360 pieces of cutlery. It features a red indicator tab to reveal when cutlery is low and time to reload. No batteries or electrical outlets are required, allowing operators to place Cutlerease wherever guests are best served. The system has no trays or levers, further reducing the transfer of germs.
By offering custom adhesive stickers, operators can showcase their brand directly on the sides of the dispenser. Each side of the tower can be customised with logos, branding, advertising or promotions. WNA has an in-house creative team for design needs.