Catering equipment supply giant Nisbets has switched its monthly catalogue mailings from polythene to paper wrapping.
The firm has worked with its mailing house, Central Mailing Services, to effect the change, which should both save on UK postage cost as well as reduce polythene usage.
As part of Nisbets’ efforts to reduce plastic in its business, its marketing team had been investigating alternatives to the polywrapping.
Increasing sustainability and reducing environmental impact are reportedly key goals for both firms. Central Mailing Services has worked to ensure that it offers as green and ecologically responsible solutions as possible. All paper wrap is FSC accredited and all the printed reels are produced using organically produced inks.
Nisbets and Central Mailing Services have been in discussions since the mailing house purchased its new CMC paper wrap line in July.
Unlike a lot of paper wrapping machines, the CMC one is said to chip away the bleed on a printer paper wrapped pack, ensuring that the artwork offers complete coverage instead of a white border on the mail pack.
Using printed reels with full bleed to the edge coverage, the mail pack should have the full colour impact of the existing polythene wrapped mail pack, while allowing Nisbets to gain greater value from its postage spend by now using a mailmark service.
This ability was reportedly a winning factor for the Nisbets marketing team, as it was vital that key messages are still visible and had impact.
The first packs were sent out in early January 2020.