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Nisbets launches new light equipment brand

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Nisbets’ new Essentials brand includes countertop cooking appliances.

Catering equipment dealer giant Nisbets is launching a new ‘Nisbets Essentials’ range of light equipment.

The first phase of the collection is launching to market during this month and has been designed to provide equipment solutions at what is described as “a very competitive price point”.

The entry-level range is also said to complement Nisbets’ established brand catalogue.

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With the firm’s insight indicating that one third of professional caterers have a need for accessibly priced kitchen equipment, Nisbets Essentials is delivering “a solution with fit-for-purpose equipment that offers great value to its customers”.

This summer, an initial collection of over 40 back-of-house solutions will launch to market including countertop cooking appliances, clothing, kitchenware and refrigeration.

Nisbets commercial director Richard Cromwell commented: “The Nisbets Essentials collection forms a basic foundation for every type of catering business.

“Alongside our existing and trusted own brands, introducing an Essentials range allows operators with big ideas – but smaller budgets – to have affordable access to the core equipment that any kitchen needs.

“Both simple and functional, we’re delighted to be able to supply our customers with essential tools of the trade at a guaranteed competitive price point.”

Essentials joins a stable of Nisbets own brands including Buffalo, Polar Refrigeration, Jantex, Fiesta, Olympia and Vogue cookware.

Tags : branddealeressentialslaunchlight equipmentnisbets
Clare Nicholls

The author Clare Nicholls

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