Nisbets’ CEO Klaus Goeldenbot was questioned about his company’s current pricing policy following his presentation during last week’s CESA Conference at the De Vere Cotswold Water Park Hotel.
He confirmed that the catering equipment supply giant recently wrote to its suppliers notifying them that its purchasing team has been instructed not to accept price increases in 2019.
Goeldenbot responded: “The reason for that was we just wanted to trigger a conversation about the fact there is a lot happening in the industry, especially price pressure, and we want to make sure we minimise that for our end customers.”
He further told conference delegates: “We’ve had a lot of reactions to that letter, where suppliers have asked to sit down and have a conversation about this. This will explore what we can do better and how we can help each other to become efficient and effective so that price pressure hopefully reduces.”
Goeldenbot detailed that he is a strong believer that delivering the best customer experience relies on a great supplier relationship, revealing: “We are working with a number of suppliers on the digital element, how we can help them to present their product ranges in the best way, and assist those who are not e-commerce savvy to continue to develop their business.
“I think there is a lot more we can do if there is interest on both sides.”
For full coverage on all CESA Conference presentations, look out for the January print issue of Catering Insight.