The company behind the Hotelympia and Hospitality exhibitions has rebranded following a change in ownership structure over the past 12 months.
Fresh RM, which organises the February ExCeL London show, will now be known as Fresh Montgomery after owner Montgomery’s purchase of joint venture partner Reed Exhibitions’ 50% stake earlier this year.
“A new name for Fresh made sense given its new ownership and we are delighted to add the Montgomery stamp to the company,” said Montgomery’s managing director Damion Angus.
“Fresh continues to operate close to its core markets and I’m delighted this been so successful over the last year. With our new launch products we plan to grow key brands overseas, and capitalise on market trends whilst ensuring that we protect the integrity and respect that the Fresh brand has built,” he added.
Fresh says its “ambitious” expansion plans are already underway, with announcements for IFE Africa, a South African-based version of its successful IFE exhibition.
The Fresh Montgomery team has also embarked on two new projects after partnering with Single Market Events in 2012: Speciality Food & Drink Fair, an Australian version of the burgeoning Speciality & Fine Food Fair, and Independent Hotel, a boutique independent hotel show based in central London.