Primo Catering Equipment has appointed Louise Smith as sales director for its Birmingham sales office and online sales.
The distributor was set up last year by the team behind iFour Hospitality Design, Paul Martin and Lee Swiffen, along with the director of Marigolds Catering Solutions, Brian Marigold.
Smith has been involved in the industry since 2013, originally working for a family-run business based in Birmingham selling commercial cleaning and washroom products.
Primo believes she brings core skills to the team including extensive product knowledge, years of experience in being supplier and customer facing, marketing support and management of online sales. Learning from the ground up, Smith is now a seasoned professional in the light and heavy duty catering equipment market, making her a good fit for the role.
She commented: “I am genuinely excited and looking forward to working with suppliers directly, gaining invaluable product knowledge, and helping to push full product ranges and services to our new and existing customer base.”
Having already secured a number of new high profile clients, the team at Primo are delighted to have Smith on board. Martin said: “We’re really happy to have Louise as an asset to the company and are excited to have on board such an enthusiastic and experienced addition to our team.”