New cookie laws impact online sellers


Companies that sell online are being advised to update their insurance policies in the wake of new privacy regulations that came into force this month governing business websites.

As of May 1st, web visitors now have to give their consent for websites to download ‘cookies’ — temporary internet files which gather information about the user’s online activity.

Experts claim the ruling will have a major impact on any website that obtains user information such as counting web visitors or recording what customers put in their online shopping basket. This includes catering equipment providers that sell to customers online.

Story continues below

Previously most businesses had a tick box system in their privacy policy allowing web visitors to opt out of having cookies downloaded onto their computers.

However website operators now have to provide much more information to allow visitors to make their own decisions or risk a fine of up to £500,000.

“Any business which runs a website will use cookies in some form, so this change will have a widespread affect,” said Peter Castle, executive director at insurance specialist Bluefin.

“Until now the responsibility for allowing the sharing of personal data lay with the web visitor, however the onus is now on the website proprietor to ensure its customers understand that this information will be downloaded by the website.”

Castle added that new insurance solutions were “emerging” to account for the heightened business risk of data security breaches and the potential liability for fines and compensation, and the fear of reputational damage.

He said that although most businesses are clear about the role of cookies when purchasing goods online, some do not realise quite how widespread the use of cookies is.

Every time a user logs onto a website, a cookie will be used to remember the login and password so the visitor does not have to key in these details each time. Under the new rules, websites will need to gain the user’s consent to download this information.

“Businesses need to carefully consider how they will implement the new regulations as there is a risk that obtaining these consents will become cumbersome to the web visitor and they may leave the site completely,” said Castle. “Businesses need to weigh up the value of gaining certain information from a user against adversely affecting the visitor’s experience.”

Tags : catering equipmentecommerceonline salesweb sales
Andrew Seymour

The author Andrew Seymour

Leave a Response

Protected with IP Blacklist CloudIP Blacklist Cloud