New business development manager for First Choice Group

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Julian Fisher (left) is welcomed to First Choice by MD John Whitehouse.

First Choice Group has appointed Julian Fisher as its new business development manager to boost provision for its customers.

Julian’s experience and skill set is second-to-none. He spent 16 years with Hobart, graduating from call centre operative to Parts & Service Manager, before moving to GEV where he worked as the company’s technical and sales manager.

He has been tasked with developing relationships with customers and manufacturers to support them across all areas of the business.

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“It’s great to be at the UK’s market leader for catering spares, a company which can provide the financial backing to explore the opportunities which will unlock the enormous potential we have for growth and development,” he said.

“I’m very happy to be here, assisting all departments across all areas of the business.”

Julian, who has a marketing degree and training in commercial catering and wholesale, will work in tandem with department heads to build on brand development.

“I’m looking forward to working with the sales team, marketing and the training guys in Combico UK to enhance the service already being provided through innovation and the advancement of current processes.”

First Choice Group’s MD, John Whitehouse, said Julian’s appointment is a signal of intent.

“Julian’s wealth of experience, his knowledge and his skills will be a big asset for us. We now operate at a much higher level than we did even 12 months ago so adding someone of Julian’s calibre to the First Choice operation reflects our ambition to develop stronger manufacturer relationships which will provide greater choice for our customers.”

Married with three-children, Julian is a big Wolverhampton Wanderers fan, enjoys running and tennis and fundraising for charity.

Tags : appointmentcatering sparesFirst ChoicePROMOTIONAL FEATUREspare partsspares
Clare Nicholls

The author Clare Nicholls

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