Catering equipment supplier Nevilles says its recent decision to increase the window that customers have to place orders for next-day delivery has been positively received by the market.
Kent-based Nevilles has traditionally provided next-day delivery on all orders submitted before 2pm, but the company has now extended that cut-off by two hours to 4pm.
David Lee, national sales manager at Nevilles, which specialises in the light equipment side of the industry, says the move has paid off since it was introduced at the start of March.
“We are already getting more sales from it,” he said. “Part of it is also about providing a differentiator from our competitors.”
Nevilles invests heavily in stockholding to meet its pledge of delivering 99% stock availability and Lee said that extending the order period had also led to benefits internally.
“When it was 2pm you would find there was a spike in orders around lunch time, which would put pressure on the team to get everything out. The new process has had a more smoothing effect across the business,” he said. “It also means that if a customer places a large sales order in the morning and then wants to add to it later in the day, we can tack it onto the original order.”
Nevilles stocks everything from cutlery and utensils to kitchen storage equipment, and claims to sell its products through more than 500 catering distributors across the UK and Ireland.