Nevilles accelerates digital transformation

Nevilles and ketra crop
Nevilles’ new product information management system should help reduce its products’ time to market.

Tableware specialist Nevilles has chosen the TrueCommerce Product Manager product information management (PIM) system to optimise the management and distribution of product data.

Nevilles will leverage the system alongside its existing TrueCommerce EDI and B2B eCommerce solutions to further accelerate its digital transformation.

Ian Witsey, product manager at Nevilles, said: “We previously relied on our ERP system for storing our product data. However it wasn’t designed to be used in this way and was therefore clunky and not particularly user friendly. It also involved the use of multiple spreadsheets which meant that launching new products was convoluted and unstructured.

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“When the Covid-19 pandemic hit and more of our customers pivoted their operations into the B2C market, we saw a considerable increase in the number of customer queries regarding the product data they needed for their new online channels. Quite simply our existing processes could not support our customers in the way we wanted to, and as a company that places great value on strong customer relationships, we quickly made the decision to look for a PIM system.”

The TrueCommerce Product Manager solution will provide Nevilles with a centralised master repository for storing, managing, optimising and publishing product data. The system should assist the company with its new product development programme, which launches over 400 new products a year, ensuring that its customers have access to all the new product data quickly and easily, thereby reducing time-to-market. The solution is also designed to enable Nevilles to provide its customers with data tailored to the specific requirements of their sales channels, for example descriptions optimised for sales partners and marketplaces.

Witsey added: “We evaluated a number of PIM systems, however as an existing TrueCommerce customer, having already implemented the EDI and B2B eCommerce solutions, we were confident that TrueCommerce was the best option. The solution had all the functionality we required and the company understood our business and requirements.”

David Grosvenor, MD at TrueCommerce Europe added: “We are delighted that Nevilles have expanded its use of the TrueCommerce suite of digital commerce solutions with the adoption of our PIM system. We look forward to continuing to support Nevilles on the company’s digital transformation journey.”

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Clare Nicholls

The author Clare Nicholls

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