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Nayati’s UK service structure takes shape

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Nayati, the Indonesian catering equipment brand brought into the UK by ex-CaterQuotes boss Stuart Campbell earlier this year, has now opened a showroom where dealers can see its kit.

The showroom is based in Leigh, Manchester in the same building as catering equipment maintenance firm Broughco, which is Nayati’s service agent in the UK.

“The showroom is linked in with the service because I want them to do the training for any distributors that want to do [installs] themselves,” explained Campbell. “We’ve got fryers, pasta stations, combi ovens, induction woks and equipment from our 750 and 900 lines.”

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Campbell said there was ample space in the facility for presentations and said partners had already expressed an interest in making use of the site. “We have only just opened it, so we haven’t invited anybody across yet, but I have got several dealers who want to hold sales meetings there. The equipment isn’t live at the moment, but it will be within about three or four months.”

Nayati is one of the largest producers of commercial catering equipment in Asia. Its factories are based on European standards, but access to much lower labour costs provides it with cost advantages that it aims to take advantage of in markets such as the UK.

Campbell’s mission between now and Hotelympia is to build relationships with distributors interested in seeing how the brand can work for them.

“Everything is going through distributors,” he said. “I have done a soft launch to about half a dozen distributors and just about everyone has bought something from me, even if it is just a one-off item. So at least the product is getting out there and it is getting specced and getting installed.”

Since inking a deal to become Nayati’s first ever UK agent earlier this year, Campbell has been working to get the necessary infrastructure in place to support the business.

As well as appointing Broughco as its service agent, it has signed Keith Elkington Transport as a logistics partner and currently holds £600,000 worth of stock in the UK. Two more deliveries are planned before Hotelympia to ensure it has sufficient capacity to meet any requests.

Campbell said: “We are offering a ‘no quibble’ guarantee and for projects we have put spares on site. We have got the authorised service agent in place, we have got transport and we have got stock, so as far as I am concerned we have the three elements in place to assist anybody who is looking to buy equipment.”

Tags : catering equipmentManufacturersPrime cookingprime cooking equipmentProductsshowroom
Andrew Seymour

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