Nayati has joined forces with Pro Foodservice Reps (PFR) with the objective to increase support to distributor partners and consultants in the UK.
The collaboration comes after MD Mark Campey and the team put a strong focus on marketing and increased activity to further spread the key selling points of the emerging Nayati brand and product ranges the business has to offer.
Campey said: “We are really happy to be working with PFR; we feel that the timing was right to engage with PFR after a great year.
“We want to take another step forward and keep growing as a business.”
PFR MD, Andy Piggin, commented: “Nayati is a brand I’ve watched closely over the past 5 years, the product design and quality has come on beyond recognition.
“The brand is expanding rapidly and we’re impressed with the quality, extensive product ranges and back of house support Nayati bring to the UK market.
“It is a key player and PFR is extremely excited to start spreading the message of the brand.”