Monika reveals smart new branding

Monika – PathFinder (1) – Mid
Monika has a new brand strapline and it will be launching new mobile products at the Restaurant Show.

Digital food safety and compliance company Monika has just revealed the results of a recent branding exercise, following a period of fast-paced development and growth.

Established over 25 years ago, the firm has progressed from a small producer of console-based temperature monitoring systems in Leicestershire, to an innovator in the electronic food safety and corporate compliance market. Today it has offices in the UK, Australia and the Middle East, and customers including major household names in the food and retail sectors.

The firm believes its new strapline ‘Stay safe, smart & connected’ reflects its commitment to the arena of food safety and compliance into which it is soon to release a family of mobile products. These are designed to harness the latest developments in wireless and telemetry, and will be officially launched at The Restaurant Show, Olympia from 1-3 October.

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Chief executive Tim Gamble commented: “We are proud of the Monika journey, which has led to this evolution of our brand, in line with our sustained ambition to serve the changing needs of the market and stay connected to our customers.

“The technologies we have developed mean we are able to offer our suite of applications to businesses of all sizes, to meet their unique requirements at the same time as promising full compliance – not just with food safety but for large organisations this extends to corporate and branding guidelines, and even health and safety. In addition, they will help efficiencies to be made – saving time and cost, and also reducing energy consumption and spoiled stock.

“Every Monika customer has access to dedicated service support to troubleshoot any issues and keep them up and running at all times.”

The company has also recently appointed experienced marketeer Kathryn Greaves as group marketing executive to support its development and is in the process of appointing two sales professionals to meet the anticipated demand for the mobile products.

Tags : monikarebrandtemperature monitoring
Clare Nicholls

The author Clare Nicholls

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